Fashion Video Production

Here is how this works in practice. We produce fashion films, lookbooks and campaign content in Morocco for designers, labels and brands. Our team supplies directors, cinematographers and the grip, lighting and camera-movement packages that fashion work demands, and we set up the hair, makeup, styling and model logistics that keep a shoot on schedule. Location is central to fashion content here, so we scout and clear permits for riads, palaces, gardens, desert sites and coastal locations, handling the access and crowd running that shooting in medinas and public spaces needs.

Here is the breakdown. On the ground, we work with local model agencies and casting directors, and bilingual crews operate comfortably in French and Arabic. For global shoots bringing foreign crew, we arrange Centre Cinematographique Marocain (CCM) sign-off and act as the CCM-licensed local production-services partner. Editing, grading and finishing are completed in Casablanca, with deliverables cut for runway-season campaigns, e-commerce and social sites.

Here is the short of it. Morocco has long drawn fashion photographers and film crews for the quality of its light and the depth of its visual texture. Marrakech, the Red City, gives the cobalt and ochre of the Majorelle Garden, the build style of its riads and palaces, and the colour of the souks. Fez adds the medieval medina and the famous tanneries. Essaouira brings a windswept Atlantic coastline. And the Sahara dunes at Merzouga give campaigns sweeping, minimal backdrops.

Here is what that looks like on the ground. On the ground, moroccan craft traditions. This includes leather, ceramics, embroidery and rugs, and the country's textile heritage give fashion content a strong sense of materiality and place. Casablanca anchors the production and post-prod industry, with skilled crews and a long history of global commercials and fashion shoots, while the CCM's 30% cash rebates on qualifying Moroccan spend supports larger campaign shoots based in the country.